Premium Shopify infrastructure

Native‑feeling apps that lift revenue without breaking your store.

Normalize builds premium gifting, surcharge and cart utilities for Shopify. Zero layout shift, theme‑adaptive design, and measurable attach‑rate uplift — engineered like part of the platform.

Install on Shopify Browse apps
0.00 Cumulative Layout Shift
+18% Avg attach uplift
<5m Setup time

Built for Shopify · Trusted by 150+ merchants

Performance verified Theme adaptive GDPR friendly 4.9★ rated
Our apps

A focused suite. One opinionated standard.

Each Normalize app is engineered to feel native to Shopify themes — fast, accessible, and built around real merchant outcomes.

Normalize Gift Wrap & Message
Live

Gift Wrap & Message

Premium gifting layer with space reservation, adaptive styling and multi‑currency fees. Zero layout shift on cart.

0.00 CLS +18% AOV <4m setup
Install free Site
TackOn Cart Fees & Surcharges
Live

TackOn — Cart Fees

Optional surcharges, handling fees and shipping protection. Customers opt‑in with one tap, you keep margin.

30‑day trial Free plan Opt‑in UX
Install free Site
Soon

Sticky Cart & Slide‑out

A high‑converting drawer cart with upsells, free‑shipping bar and gift‑note hooks. Built on the same Normalize standard.

Q3 2026 Beta wait‑list Themed
Join wait‑list Roadmap
Features

Built like infrastructure. Designed like a product.

Hover the illustrations to peek under the hood. Each layer represents a real concern — performance, theming, attribution.

Gift Wrap & Message

Gifting that feels built into the theme.

Reserved layout slots eliminate jank. Adaptive styling matches your brand without overrides. Multi‑currency pricing and per‑variant logic — all without touching code.

  • Zero CLS via space reservation
  • Theme tokens, not !important hacks
  • Live attach‑rate analytics
Gift Wrap & Message Learn more →
TackOn — Cart Fees

Pay for what you ship, not what we charge.

Add transparent, opt‑in surcharges to recover handling, packaging or insurance — without surprising customers at checkout. Fees update live with currency and quantity.

  • Customer opt‑in by design
  • Multi‑currency, per‑market pricing
  • Works with Shopify Markets & Plus
TackOn — Cart Fees Learn more →
Sticky Cart · Coming soon

Build your stack your way.

A drawer cart that snaps into your theme, hooks into Gift Wrap and TackOn, and ships with free‑shipping bars, upsells and gift‑note flows out of the box.

  • Native theme integration
  • Free‑ship bar, upsells, gift hooks
  • Plays nicely with Gift Wrap + TackOn
Join the wait‑list
Why Normalize

An opinionated standard for Shopify apps.

We obsess over the small things — so your theme stays fast, your conversion stays clean, and your support tickets stay quiet.

Zero layout shift

Reserved DOM space and pre‑rendered states mean Core Web Vitals stay green.

Theme adaptive

Inherits your tokens, fonts and radii. No CSS overrides, no broken layouts.

Built‑in analytics

Every interaction is attributable. See attach rate, AOV uplift and revenue in real time.

Lightweight by default

Sub‑15kb runtime, lazy‑loaded assets, no jQuery, no third‑party trackers.

Roadmap

What we're shipping next.

Built solo, in public. Here's what's live, what's next, and where we're headed.

Q4 2024 · Done

Gift Wrap & Message launched

Initial release on the Shopify App Store. Multi‑currency, theme adaptive, zero CLS architecture.

Livev1.0
Q1 2026 · Done

TackOn — Cart Fees

Optional cart surcharges with opt‑in UX, handling fees and shipping protection.

Livev1.0

Gift Wrap v2 — Bundles & Tiers

Tiered wrap pricing, gift‑bundle SKUs, scheduled gift messages and improved analytics dashboard.

In progressBeta soon

Sticky Cart & Slide‑out

The drawer cart, free‑shipping bar and upsell engine. First‑class hooks into Gift Wrap and TackOn.

Wait‑list openBeta Q3
Q4 2026 · Planned

Normalize Analytics

Unified attribution across the suite — attach rate, AOV uplift and revenue in one dashboard.

Planning
2027 · Vision

Normalize Platform

Open primitives for theme‑native UI: a shared design system, a SDK, and reusable cart blocks for the suite.

Vision
FAQ

Questions, answered.

Are Normalize apps free?

Gift Wrap & Message and TackOn both ship with free plans. Paid tiers unlock advanced analytics, multi‑currency overrides and priority support. Pricing is transparent on each App Store listing.

Will Normalize slow down my store?

No. Every app ships with a sub‑15kb runtime, lazy‑loads its UI, and uses reserved DOM slots so Cumulative Layout Shift stays at 0.00. Performance is a non‑negotiable requirement.

Do the apps work with my theme?

Yes — Normalize apps are theme‑adaptive. They inherit your design tokens (fonts, colors, radii) instead of forcing overrides. Tested against Dawn, Sense, Refresh, Impulse, Prestige and most popular OS 2.0 themes.

Can I get on the Sticky Cart beta?

Yes. Join the wait‑list below and we'll invite a small batch of merchants for the first beta in Q3 2026. Beta merchants get lifetime founder pricing on the paid tier.

Who builds Normalize?

Normalize is currently built solo, in public. That means tight feedback loops, fast iteration, and direct access to the founder for every merchant on every plan.

Ship a better cart experience this quarter.

Install a Normalize app in under 5 minutes — or join the Sticky Cart wait‑list and help shape what's next.

Install on Shopify Join wait‑list